Entrepreneurial Orientation and Performance An Empirical Research on Christian Entrepreneurs in Dakshina Kannada District, Karnataka

In today's turbulent global economy,
entrepreneurial activities are deemed vital to the country's
nation's development. However, due to globalisation, small
and medium-sized enterprises face growing pressure from
competition from across the globe. Small enterprises are
especially encouraged to implement an entrepreneurial
mindset to recognise the company's competitive position in the
market to ensure the firm will continue to exist.
Entrepreneurial orientation is cited often as an antecedent of
organisational performance. This study investigates the
entrepreneurial orientation among Christian entrepreneurs in
the Dakshina Kannada region and its impact on business
performance. The study surveyed 259 entrepreneurs through
personal interviews. The outcome of the study infers Christian
entrepreneurs in Dakshina Kannada district lacks
entrepreneurial orientation. At the same time, our study
shows that entrepreneurial orientation positively influences
business performance.